Creating album covers every week focusing on type structure. Incorporating lines, shapes, negative space, asymmetry, color, visual hierarchy, textures, and photography. This whole concept revolves around a musician named Blxst and his EP Sixtape.
Focus: Typography, Layout, Hiearchy Duration: 7 weeksYear: Spring 2024
Creating posters based on the a chosen song, a concert tour, including location, date, artist, tour name, etc, and his a poster about his biography, discography, and personal quotes he said in interviews. Utilizing textures, images and breaking up the type, going full experimental with the the contents given, applying the lyrics in way that relates the lyrics being said.
Focus: Typography, Layout, Hiearchy Duration: 7 weeks Year: Spring 2024
Creating a liquid packaging concept that portrays my heritage and my culture. Implementing subtle details and graphic application that relates to the theme of South Korea and the country’s traditional art style. The soju’s name Hanryu also meaning the spread of Korean culture.
Focus: Packaging, Typography, Layout, Hiearchy, Prototyping, Cultural Awareness Duration: 7 weeks Year: Fall 2023
Create a Stussy brand extension in the form of a fragrance kit. Stussy is considered as another fashion brand but the core of Stussy is that it was never just a brand or streetwear, it has always been a lifestyle and culture. This concept's purpose is to give the brand more life by adding a fragrance kit
Focus: Packaging, Typography, Layout, Hiearchy, Prototyping, Branding Duration: 7 weeks Year: Fall 2023
My concept is to provide these active gym goers and athletes with a healthy amount of protein with the optimal amount of low calories. I aim to create a bar of pure chocolate with modern packing that anyone can afford while benefiting their diet.
Focus: Packaging, Typography, Layout, Hiearchy, Prototyping, Branding Duration: 7 weeks Year: Fall 2023
The current crest is dead. To rebrand crest first we need break it down to the bones of the brand. Structure is everything and everywhere. Crest is meant for our bodies and our bodies are a complete structure made up of multiple vital parts but what are the vital parts of crest? This new crest aims to bring crest to life by creating active structure and connect it together.
Focus: Packaging, Typography, Layout, Hiearchy, Prototyping, Rebranding Duration: 7 weeks Year: Spring 2024
Creating lightweight outdoor basketball sneakers that excel in speed and performance, supporting all foot archetypes. Using inspiration from NB 550’s and creating a collaboration with the Lexus ES 350.
Focus: Footwear, Research, Sustainibilty, Hiearchy, Prototyping, Rebranding Duration: 10 weeks Year: Fall 2023
A caloric deficit or surplus is the most difficult process for anyone's routine, especially when counting macronutrients. This phone is to make counting macronutrients and calories more accessible with a built-in AI sensor in a phone camera that provides all the nutrition information.
Focus: Branding, Form Development, CAD Modeling, Rendering Duration: 5 weeks Year: Fall 2023
A DJ is always hands on with their set-ups rarely allowing them to be hands free to multi task on other activities. This watch’s purpose is to connect club culture to a worldwide audience by making accessible DJ equipment for everyone and by giving the DJ's a watch that gives a hands-free experience.
Focus: Branding, Form Development, CAD Modeling, Rendering Duration: 5 weeks Year: Fall 2023